Making your business noticed online is necessary to its success. Therefore, with thousands of other businesses all competing for visibility, how does yours stand out from the crowd?
Nowadays, we’re talking about optimizing your whole site, not just a single page, for search engines.
Just having a website is no longer enough, with extra leads than ever being generated online, your business needs to act smarter and faster to pick them up.
Let’s say, for example, you’re a local electrician. External of consumers making a direct search for your company name, your target market is going to head over to Google, type in “[place name] electrician” and let it do its magic. And no one has the time to search all the way back to the 25th page of Google results. So unless you’ve got one of those coveted front page spots, or a particularly persistent consumer, you’re pretty much out of luck.
This is where Search Engine Optimisation (SEO) appears in.
After choosing the right SEO keywords but before writing a ton of content, you have amazing choices to make
Once you begin, you need to know the following:
– What is your site about
– What is the purpose
– How committed you are
Once you have settled on those three things, then it’s time to get to work.
What is SEO?
We could just give you a bunch of data and marketing buzzwords, but we like to keep it straightforward and demonstrate the direct approach SEO can have on your business.
1. Make the website about one thing.
This can be about other stuff, too, but choose one primary topic that is most essential to your message.
That step is important, so you may want to do a little keyword research before choosing a topic.
2. Mention keywords where they mean most.
Insert your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like Yoast (which I use).
3. Link to internal pages on your site.
A lot of content management systems automatically do this, but if yours doesn’t, you want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
4. Use a permalink structure that includes keywords.
Any sites have “ugly” permalink structures that use numbers to identify pages.
Don’t do this. It’s wrong for SEO and just doesn’t look good.
Apply a URL structure that includes text, and make sure you include keywords in your URLs.
Therefore the page’s URL be this:
It should look more like this:
5. Remove unnecessary data that slows down your website.
Page load times are important, so get rid of any non-essentials that down your website.
These may include videos, music players, large images, flash graphics, and unnecessary plugins.
6. Use keywords in your images.
Enter the words that reflect your site topic in the image title, description, and alt attributes.
Also, rename the file name if it doesn’t reflect your main keywords (e.g. SEO-tips.jpg instead of d1234.jpg).
7. Link to other websites with relevant content.
You can do this by including blogs, link list, or resources page on your website.
Of course, do, as each outbound link is a “consultation” for another site. But, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.
8. Update your website frequently.
Sites with active content often rank higher than those with static content. That’s why blogs and directories do well on search engines. They are constantly being updated with fresh content.
9. Get sure your website is indexed in search engines.
A number of search engines will automatically find and index your content, but don’t count on it.
You need to be sure engines like Google, Bing, and Yahoo are crawling your site so that people are finding you online. (You can add them directly if they’re not.)
10. Have other websites link to you.
This is really very important when it comes to SEO. That it’s not something you can necessarily control. Another creating excellent content, the only thing you can do is ask (which occasionally works).
My advice is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.
But what you do, know that inbound links are essential to SEO.
11. Stop changing your domain name.
That age of your URL is a factor in your site’s search ranking, so be patient.
If you are launching a new blog every six months, you’ll never see your site get the value it deserves.
12. Write like a human.
None of the above matters if you create content that sounds like a robot written it.
Benefits of SEO for your Business:
1. SEO can increase the reach of your business
2. SEO is good for visibility and branding
3. SEO helps build your brand’s credibility
4. SEO complements and integrates with other forms of marketing
5. SEO has one of the best ROI’s in Advertising
6. SEO can provide you with valuable insight into your customer’s behaviour